Fathom Architects


Fathom Futures: The High Street Re-imagined

How can physical retail look beyond a point of sale to have relevance for communities and consumers? Justin’s comment piece today for Property Week presents retail as a series of highly adaptable spaces which respond to changing footfall according to time of day, week or season.

Fathom’s flexible model allows tenants and landlords to become high street curators, hosting immersive experiences during and beyond traditional retail hours. This broadcast potential across ages, backgrounds and interest groups could engage a far wider audience than the consumer profile for a single tenant.

Read the full article here and let us know what you think.