The Pod, White City Place
‘An oversized speaker has bowled up at White City Place’. The Pod, located in this emerging creative business district in west London, formerly home to the BBC, is a moveable temporary structure for the recording of podcasts. The 12sqm pod seats up to six people and provides a fully functional studio.
Creative agency dn&co asked Fathom Architects to design an outdoor studio for the recording of podcasts as part of their placemaking brand strategy for White City Place. Our concept drew on loudspeakers and the movement of sound to create a disrupted cube with audio waves emanating from its centre. The 3.4m x 3.4m Pod has large circular windows allowing visual connections between the broadcasters and passers-by. A bold patterned façade was generated from the first spoken words transmitted by radio: “One, two, three, four. Is it snowing where you are Mr Thiessen?” A bespoke digital script was developed to translate the recording into 350,000 printed pixels using a colour palette drawn from the development’s branding.
An ambitious brief, short timeframe and non-standard project typology created a set of delivery challenges which required an innovative approach to construction. Collaborating with Box Deluxe – a fabrication studio specialising in structures for film, TV and live events – we conceived and developed a viable design with a strong visual aesthetic. Wholly fabricated off-site, the structure was winched to its final location overnight, achieving the client’s aspiration for a pod which ‘appears from nowhere’.